WS monogram of Wugah Shaddrack Selali, marketing and brand strategist

Consultancy

Let's Build Something People Remember.

Strategic support for organisations, businesses and sports properties that need clarity before they need campaigns.

Brand Strategy

Give the brand a clear reason to be chosen, and a structure that can grow.

  • Brand positioning
  • Brand architecture
  • Brand identity strategy
  • Brand audits
  • Brand revitalisation
  • Brand differentiation
  • Brand growth strategy

Marketing Strategy

From market entry to sustained growth, built on evidence rather than assumption.

  • Go-to-market strategy
  • Marketing planning
  • Campaign strategy
  • Customer acquisition
  • Market development
  • Digital marketing strategy
  • Marketing communications

Sports Marketing

Clubs, leagues and sports properties treated as brands, media and commercial assets.

  • Sports property branding
  • Sports sponsorship strategy
  • Fan engagement
  • Sports content strategy
  • Club and league positioning
  • Commercialisation
  • Partnership strategy
  • Sports brand development

Strategic Communication

Say the right thing, to the right people, in a way that holds under pressure.

  • Corporate communication
  • Reputation management
  • Public relations strategy
  • Crisis communication
  • Internal communication
  • Social media communication

Research & Consumer Insights

Not data collection; decisions. Evidence translated into strategic direction.

  • Market research
  • Consumer research
  • Brand research
  • Audience analysis
  • Competitor analysis
  • Qualitative research
  • Quantitative research
  • Strategic insights

Personal Branding

For executives and professionals with something worth saying publicly.

  • Executive positioning
  • LinkedIn strategy
  • Personal brand development
  • Thought leadership
  • Professional communication

How the work happens

Good strategy begins with the right questions.

01

Understand

Interrogate the business, the market and the people it serves.

02

Evidence

Research, audit and analysis to replace assumption with insight.

03

Strategy

A clear position, a defensible plan and priorities that can be executed.

04

Activation

Communication, content and campaigns that carry the strategy to market.

Have a business, brand or sports property that needs strategic direction?